Upper Deck arrived in 1989 as the first premium brand with foil-wrapped packs, high-gloss white stock and holographics. They chose 19-year old Ken Griffey Jr. as the face of their launch… making him card #1 in their inaugural set. It was a gamble that turned into a sensation.

The card became so popular that it was selling for over $100, and rumors were Upper Deck kept printing them… with experts estimating at least 1 million in circulation. 

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